UK Market Pulse W7

Live Report

Week Ending 15 Mar 2026  ·  Trailing 13 Weeks: 8 Dec 2025 – 15 Mar 2026

UK Restaurant Pulse

Same-Store Sales (SSS) performance across the UK hospitality market picked up this week.

While the trailing 13-week trend remains slightly negative, Upscale Casual shows strong weekly lift, and Fine Dining remains cautious.*

*Paperchase proprietary data

Paperchase
Week ending 15 Mar 2026
YoY SSS Fine Dining −3.5%
YoY SSS Upscale Casual −3.6%
Total Cohort WoW +3.7%
Fine Dining WoW +0.3%
Upscale Casual WoW +6.0%
Covers Total +6.2%
Covers Fine Dining +5.3%
Covers Upscale Casual +6.6%
YoY SSS Total −2.9%
Week ending 15 Mar 2026
YoY SSS Fine Dining −3.5%
YoY SSS Upscale Casual −3.6%
Total Cohort WoW +3.7%
Fine Dining WoW +0.3%
Upscale Casual WoW +6.0%
Covers Total +6.2%
Covers Fine Dining +5.3%
Covers Upscale Casual +6.6%
YoY SSS Total −2.9%
Week ending 15 Mar 2026
YoY SSS Fine Dining −3.5%
YoY SSS Upscale Casual −3.6%
Total Cohort WoW +3.7%
Fine Dining WoW +0.3%
Upscale Casual WoW +6.0%
Covers Total +6.2%
Covers Fine Dining +5.3%
Covers Upscale Casual +6.6%
YoY SSS Total −2.9%
Week ending 15 Mar 2026
YoY SSS Fine Dining −3.5%
YoY SSS Upscale Casual −3.6%
Total Cohort WoW +3.7%
Fine Dining WoW +0.3%
Upscale Casual WoW +6.0%
Covers Total +6.2%
Covers Fine Dining +5.3%
Covers Upscale Casual +6.6%
YoY SSS Total −2.9%
Week ending 15 Mar 2026
YoY SSS Fine Dining −3.5%
YoY SSS Upscale Casual −3.6%
Total Cohort WoW +3.7%
Fine Dining WoW +0.3%
Upscale Casual WoW +6.0%
Covers Total +6.2%
Covers Fine Dining +5.3%
Covers Upscale Casual +6.6%
YoY SSS Total −2.9%
Week ending 15 Mar 2026
YoY SSS Fine Dining −3.5%
YoY SSS Upscale Casual −3.6%
Total Cohort WoW +3.7%
Fine Dining WoW +0.3%
Upscale Casual WoW +6.0%
Covers Total +6.2%
Covers Fine Dining +5.3%
Covers Upscale Casual +6.6%
YoY SSS Total −2.9%
Week ending 15 Mar 2026
YoY SSS Fine Dining −3.5%
YoY SSS Upscale Casual −3.6%
Total Cohort WoW +3.7%
Fine Dining WoW +0.3%
Upscale Casual WoW +6.0%
Covers Total +6.2%
Covers Fine Dining +5.3%
Covers Upscale Casual +6.6%
YoY SSS Total −2.9%
Week ending 15 Mar 2026
YoY SSS Fine Dining −3.5%
YoY SSS Upscale Casual −3.6%
Total Cohort WoW +3.7%
Fine Dining WoW +0.3%
Upscale Casual WoW +6.0%
Covers Total +6.2%
Covers Fine Dining +5.3%
Covers Upscale Casual +6.6%
YoY SSS Total −2.9%

Segment performance

WEEK ENDING 15 Mar 2026

Cautious Recovery

Fine Dining

SSS YOY

−3.5%

Below prior year

SSS WOW

+0.3%

Modest weekly lift

Covers WOW

+5.3%

Driving short-term growth

Covers YOY

−4.6%

Still below last year

01

Fine Dining is showing minor week-on-week recovery, but trailing 13- week trends highlight a persistent slowdown in traffic. Price sensitivity continues to constrain spend per guest.

Momentum Building

Upscale Casual

SSS YOY

−3.6%

Below prior year

SSS WOW

+6.0%

Encouraging weekly lift

COVERS WOW

+6.6%

Positive response from diners

COVERS YOY

−3.7%

Still trailing last year

02

Upscale Casual is seeing stronger short-term responsiveness, with higher covers supporting growth, but YoY performance remains under pressure.

SSS comparison

BY SEGMENT

Week-over-week vs year-over-year change

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Performance drivers

Covers Analysis

This week, higher guest numbers (covers) are driving sales growth, even though spend per visit is slightly down. While diners are visiting slightly less frequently over the trailing period, each visit is having a bigger impact on weekly sales.

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Observations

TRAILING 13 WEEKS: 8 DEC 2025 – 15 MAR 2026

Trailing Trend (7 Dec 2025 – 15 Mar 2026)

Fine Dining SSS declined −3.5% YoY over the trailing 13 weeks:

  • Covers down ~3.1% YoY
  • Spend per guest down ~0.4%

This points to a persistent, demand-driven slowdown rather than a short-term spike. Guests are dining out less frequently, and price sensitivity is limiting spend per visit.

−3.1%

trailing cover decline
Fine Dining YoY

Consumer Behaviour Shift

UK diners are being more selective with their dining occasions. Fewer visits are driving YoY declines, especially in higher-priced Fine Dining.

However, recent week-on-week lifts show that diners can still be encouraged back for targeted occasions.

+6.6%

covers WoW lift
Upscale Casual

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